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Product Discussion :
Google and Kieden, please help!
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Google and Kieden, please help!
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Scott513
Visitor
Posts: 2
Message 1 of 3
Viewed 38,968 times
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Can anyone explain why kieden makes updates to the URL's of my google ads AFTER the initial connection to Google? I'm talking a week/two weeks after succesfully connecting Google and Salesforce, I see Kieden logging into my Google account and updating random URL's. We are a very heavy AdWords user so we have learned Google's processes intimately. Any subtle change to your AdWords account can throw your optimized levels of displaying ads into a tailspin. If anyone has run into this issue please let me know. Thank you in advance!
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08-18-2007 03:24 AM
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Re: Google and Kieden, please help!
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ks
Regular Contributor
Posts: 35
Message 2 of 3
Viewed 38,948 times
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Hey Scott, great question, I can certainly explain why Salesforce for Google AdWords (previously kieden) makes updates to the URL's of my google ads AFTER the initial connection to Google.
What is happening? Salesforce for Google AdWords applies special tracking parameters onto the end of the destination URLs of your text ads or keyword-specific destination URLs.
Why does Salesforce do this? Google dynamically serves one of your advertisements based on broad/phrase/exact keyword match on a search engine or a contextual match from their content network. The tracking parameters allow salesforce to understand exactly how someone found your website. which keyword? which search term? which ad? which ad group? which google campaign?
What do these parameters look like? Salesforce adds two tracking parameters to the end of your text ad or keyword-specific destination URLs. The parameters are _kk and _kt and when added to a URL of a standard text ad, they would look something like this:
http://www.tatesupplies.com?_kk=equipmentrentals&_kt=3379166f-49a0-431d-a20c-7805d06fa958
How often are these parameters applied? When you first link an AdWords account to Salesforce, it happens immediately. On an ongoing basis, Salesforce needs to understand if you have added or changed anything in your account. Depending on the size of your adwords account, Salesforce will make this check every few hours and apply tracking parameters as necessary
What if Ive got other parameters on my URLs? That's OK, Salesforce will just add ours onto the end of the string, so we wont muck with any special tracking you're doing.
What if I go into AdWords and mess with the tracking parameters? Not to worry, if you've gone into the AdWords UI and messed with the Salesforce tracking parameters, the next time we check for new changes or additions we will recognize that you've mucked with one of the parameters. In this case, we will automatically fix it.
Does this help Salesforce track organic search as well? Certainly, when
salesforce sees clicks that come from google without tracking codes, we
can assume that these clicks did not come from one of your ads, and we
can mark them as having come from Google organic search
More questions or concerns?
Contact the Salesforce for Google AdWords crew at anytime.
mailto: sfga@salesforce.com
Thanks,
-Kraig
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08-19-2007 10:03 AM
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